Your Story is Your Competitive Advantage
The stories we tell build trust, influence action, and shape our ability to lead.
Given a Choice, People Will Choose Connection Over Commodity.
I help leaders communicate to connect so they deliver better results.
“In a time of hyper-connectivity,
there is little genuine connection.”
Relationships Drive Results
Leaders who don’t know how to connect get overlooked for promotions, struggle with team retention, and see less-qualified competitors win because they can’t inspire emotional buy-in.
The skill set of the future is as old as humanity: Stories are the currency of connection.
Story Creates Belonging.
Belonging Fuels Action.
Who This Work is For
If you understand that relationships matter, let’s work together to create meaningful cultures and lasting impact.
I work with:
Nonprofits navigating change
Leaders seeking clarity and alignment
Mission-driven organizations ready to evolve
Executive teams facing transition
Entrepreneurs building what’s next
Ways to Work Together
I work with leaders to build trust and alignment so their message is clear, human, and meaningful.
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Custom Projects
Strategic support when you need a message or narrative shaped for a specific moment, pitch, audience, or situation -
(Mentoring)
A thinking partnership to help you work through ideas, find the right language, and say what you mean more clearly so you can stand out instead of fit in.
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Keynotes and workshops that help leaders and teams strengthen bonds and align through shared purpose.
Data Informs. Story Transforms.
The Cost of Disconnection
-
51%
of the U.S. workforce
is disengaged -
$450–550B
lost each year in productivity
due to disengagement -
9x
more likely to feel engaged when
work has purpose. -
2.4x
more likely to stay when work
feels meaningful.
Ready to Get Better at Telling Your Story?
I Can Help.
Almost every conversation I have starts the same way: "I know what I do. I just don't know how to talk about it." That is exactly where we start.
I work with leaders to clarify their message, align their teams, and say what they mean in a way that actually lands.
Stories & Reflections
Essays on Leadership, Story, and Connection
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![A woman with curly gray hair smiling and gesturing with her hands, sitting in front of a laptop at a desk with bookshelves in the background.]()
Who Did You Picture
May 5, 2026
Lisa Gerber -
![Smiling woman with gray curly hair sitting on a gray sofa in a cozy living room, with a coffee table and books in the foreground, and a tan couch, wooden furniture, and artwork on the walls in the background. Text overlay reads 'The Power of Story.']()
Lost in Translation
April 21, 2026
Lisa Gerber -
![A woman and a dog walking in a snowy forest during sunset, with the woman wearing a purple jacket, white scarf, sunglasses, and gloves. The dog is a black and tan Australian Shepherd heading toward the camera with snow on its fur.]()
Making Personal Moments Matter
January 27, 2026
Lisa Gerber -
![A woman with curly gray hair and glasses sitting on a tan sofa, reading a book, in a living room decorated with black and white photos and a guitar next to a drum.]()
Why Your Company Values Need Storytelling
January 13, 2026
Lisa Gerber -
![A woman with curly gray hair smiling outdoors, wearing a black top, an olive-green jacket, and a beaded necklace, with the words 'The Power of Story' overlaid at the top.]()
We are Meaning-Making Machines: Is that good or bad?
January 30, 2025
Lisa Gerber -
![A woman with curly gray hair sitting at a desk, smiling and gesturing with her hands, in front of a microphone, with a laptop, a large vase with flowers, and a bookshelf in a well-lit room.]()
Your Vision for the Next Three Years: A 15-Minute Exercise
December 16, 2026
Lisa Gerber
