I just returned from vacation in Italy, and in the months leading up to my trip, I had attempted to teach myself Italian. I arrived thinking I had more skills than I actually had.

The CEO confidently strode into the boardroom … pause right there. What was the image you created in your mind as you read that sentence? What did the CEO look like? Was it a man? Or a woman?

Are you having difficulty getting your message out in the world?I don’t think you’re talking enough about the core problem you solve. Clearly explaining it can lead your audience to greater understanding and, therefore, more motivated to support your work.