You have a specific challenge. Let's build the right solution for it.

Not every organization fits into an off-the-shelf program. Some problems require a thought partner who will stay in it with you for the long haul.

Start the Conversation

WHO IS THIS FOR

Have a specific goal or challenge and wish you had a thought partner?

Perhaps you are a nonprofit leader preparing a pitch for a large grant, or the CEO of an educational organization who has lost trust with your community. Financial advisor teams who are struggling to attract the right clients.

That issue or challenge you are facing makes you feel alone. You aren't alone, and you don't have to do this alone.

Bespoke projects are four-to-twelve-month engagements — or longer. I've worked with some clients for a decade.

These aren't packaged programs or pre-built curricula. Every engagement starts from scratch, built around your specific organization, your specific challenge, and the specific outcome you need.

— Lisa Gerber

THE PHILOSOPHY

I like to think of myself as a special snowflake. We all should.

Whatever brought you here — a communication breakdown, a growth moment, a reputation to rebuild — I come in as a thought partner, not a consultant with a playbook. What we build together will fit only you.

Your objective may or may not fit into one of the buckets below. Often the most important work begins before we can even name what's needed.

YOUR OBJECTIVE

Your Work might
fall into one of these areas

Or it might not — and that's fine. This is where we start the conversation, not where we end it.

Reputation and Trust

Rebuild confidence with key stakeholders or communities after a difficult moment.

Awareness and Attention

External visibility — getting in front of the right audiences with the right message.

Better Decision Making

Clearer story, clearer thinking. The two are inseparable at the leadership level.

Transformation

Lead your organization through meaningful change — and bring your people with you.

Internal Alignment

When teams aren't speaking the same language, decisions stall and momentum dies.

THE WORK

Storytelling is like energy.

What I've learned in my decades of working with leaders like you: We all find it challenging to talk about our work in a way that connects with others.

Sometimes we come in too hot and blow fuses — and minds. While other times we come in with too little energy and fail to even turn on the lights.

I'll help you and your team find the right balance. This might push you out of your comfort zone. It will make you think and step into bigger ideas more boldly.

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What This Involves

Structure

  • One-to-one mentoring and thought partnership at key decision points

  • Strategic planning with key stakeholders across your organization

  • Community input, focus groups, and audience surveys where relevant

  • Asynchronous collaboration on deliverables between sessions

  • Do the plan, write the brief, implement a storytelling system

  • Communicate change internally and externally

What You Can Expect

Outcomes

  • Sharper decision-making at every level of the organization

  • A clearer, more consistent story your team can actually use

  • Stronger leadership presence and communication across the board

  • Better alignment within teams — fewer misread messages, more momentum

  • A partner who has seen this before and knows how to move through it

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Four women gathered around a table, smiling and looking at electronic devices, in a casual indoor setting with white brick walls and wooden accents.

What We Do Together

Custom Programs are designed for:

  • Organizations with Limited Capacity

    You need senior-level strategic thinking and don't have an internal communications team with the bandwidth — or the outside perspective — to get there.

  • One-off Projects & Pivotal Moments

    A grant pitch. A crisis. A board presentation. A rebrand. The moments where getting the story right actually changes the outcome.

  • Ongoing Story Work & Culture Change

    Organizations that want to build lasting communication capacity from the inside — not a one-time fix, but a new way of working.

The skill set of the future is as old as humanity: Stories are the currency of connection.

Woman giving a presentation on stage with a slide behind her that says 'Make it real: Avoid buzzwords and jargon'.
A woman with curly gray hair wearing a black top is speaking and gesturing with her hands during a meeting. There are papers, a red water bottle, and glasses on the table. Other individuals, mostly out of focus, are present. The setting appears to be a conference room with wooden doors and beige walls.
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INVESTMENT

Built around your scope, not a price list.

Every Custom Program is scoped individually. Investment depends on the length of the engagement, the size of your organization, and the nature of the work. Pricing is transparent and discussed up front.

A 15-minute discovery call is the right first step — no pitch, no pressure. Just a conversation to see if this is the right fit.

A four-month engagement starts at $5,000. Ongoing fixed-fee monthly support and culture change programs range up to $60,000 and beyond. Some clients have been working with Lisa for a decade.

Investment details and payment structure are discussed once scope is understood. No surprises.

“Lisa helped us see our own story clearly for the first time. We had all the pieces. We just couldn't see how they fit together — or why anyone outside our walls would care. She changed that.” - quote

Let’s Work Together

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