BLOG ARTICLES
Stories, Ideas, and Tools to Take with you.
Essays on storytelling, strategy, and the art of leading with purpose. New thinking, every other week.
Actions Speak Louder than Marketing
After 15 years as a customer with Intuit’s Quickbooks, they wouldn’t let me leave them. And it took me forever to break up finally. The break up has been a long time coming, but it’s not easy migrating bookkeeping software, and I have a host of other reasons why I didn’t leave them until Bench came along in my Instagram feed, no less, and swept me off my feet.